Search Engine Optimization (SEO) is the process of increasing
your site's relevance and popularity amongst major search engines like Google, Yahoo!,
and Bing. The goal is for your website to attain top positioning in the free, organic
search results for terms that you want people to find you under. This is NOT Pay
Per Click - you are essentially placed in a top position because the search engine
thinks that you can bring the most value to users searching for your industry.
How is this done? A methodical system of small site changes in combination with
an internet campaign that focuses awareness on your site is what it takes to be
successful. Search engines can change their ranking requirements daily, which mean
every book on this subject is out of date before it hits the shelves. Those who
are simply web designers cannot do it alone, and neither can those who only focus
on marketing. It takes a combined approach and lots of experience, like the kind
we have at Jothik Technologies.
Local Search Marketing
There are several hundred MILLION searches performed in search
engines every day, so how can one small local business use local searches in their
area to benefit their bottom line without breaking the bank? The answer is by using
a targeted localized search marketing campaign to find just those people who are
searching for your products or services in your area.
Jothik Technologies works with our local retail, service, and non-profit clients
to establish a local presence in their area by using all of the resources available.
This might include Yelp, Google Places, and local online business directories. Just
like with your storefront, location is everything, and we want to set up your shop
on Main Street!